Movie Analysis Titanic - 1273 Words

Titanic Titanic portrayed sexuality with attraction between a man and a woman. Rose was a beautiful woman whom her fiancà ©e Hockley was the son of a rich and powerful steel mill owner. However, the sexual interest here was actually in the form of business. Rose was marrying him because of the money Hockley would inherit when his father died, a very prominent practice during that time. Men with power and money were shown to be desirable from all of Rose s companions on the ship. This common theme of sexuality was broken from Jack s introduction into Rose s life. Jack was a polar opposite of Hockley, and he took on a different theme of sexuality of being free, seeing a woman as an equal, and not being rich. Jack sexuality was expressed in may forms different from Hockley. When he saved Rose from falling overboard, in his folk-style dancing with Rose, and in his chase of Rose which included kissing and having sex with her. Jack’s simple flirtation with Rose and his later aid i n her freedom from the gender binds she was in became the cornerstone of the theme of the movie. Rose also comically referenced Sigmund Feud when the titanic ship’s owner was talking about the ship. She argument relating the size of the titanic to the ship owner’s penis. The common theme of men with power is seen as sexual was consistent throughout the movie Women were portrayed as very conservative and traditional. Their dresses were not very revealing compared to dress of women today. In aShow MoreRelatedAnalysis Of The Movie Titanic Essay1074 Words   |  5 Pages Kenneth Burke developed Pentadic analysis, it combines five elements and each which related to a question. The movie Titanic is directed by James Cameron and it was release in 1997. This film talks about the love story about the two characters of different social classes and fall in love. And the unsinkable ship was filled on the ocean. Titanic’s first voyage is also its last voyage out to sea. Show humanity and love will never change until death in the face of disaster. 84 years later, BrockRead MoreMovie Analysis : Titanic Movie Titanic 1455 Words   |  6 PagesOscar nominated movie â€Å"Titanic†, a love story about a young man and woman. Their love is shown throughout the depths of this movie through dialogue, camera angles, by the use of music, and how you can distinguish the character development in Rose. To begin, â€Å"Titanic† is a movie about the emerging yet proscribed love of young Rose DeWitt Bukater, played by Kate Winslet, who is of the upper class, and young Jack Dawson, played by Leonardo DiCaprio, who is a poor yet witty artist. The movie starts off withRead MoreAnalysis Of The Movie Titanic 2043 Words   |  9 Pagesâ€Å"Unsinkable Ship† The movie â€Å"Titanic† is what comes to mind when hearing about one of the most shocking and known disasters of U.S. history. The movie shows the gist of how the RMS Titanic went down, but do people really know, behind the scenes, what caused the Titanic to sink along with the short and long term effects, and the influence it had on the United States? Most people would conclude that no, they don’t know the influence the Titanic had, what went into building the Titanic, how it devastatinglyRead MoreMovie Analysis : Titanic And The Band Played On 904 Words   |  4 PagesBefore I watch the movie, I presumed the title, â€Å"And the Band Played On,† to be a reference to the movie â€Å"Titanic,† which they were speaking about the string quartet that continued to play as the ship sank. Since watching the movie I think it referenced â€Å"business as usual.† Just like in Titanic, no one was concerned about the ship sinking until it was too late. I n the movie â€Å"And the Band Played On,† In the same way, AIDS was considered, just a gay disease, and wasn t seen as the epidemic with inRead MoreEssay Movie Analysis of Titanic Directed by James Cameron904 Words   |  4 PagesMovie Analysis of Titanic Directed by James Cameron The movie Titanic, directed by James Cameron, was a fictional story based on the true ship, Titanic. Camerons movie was based on a love story; however, the focus of this paper will be on some of the differences between the two classes aboard the Titanic. This movie clearly portrayed how differently the first and second-class people were treated during the time of the Titanic. This can be related to many other times in American history whenRead MoreTitanic Essay848 Words   |  4 PagesIn the movie Titanic, the story line revolves around two love interest, Jack and Rose. The two fall in love despite being from different economic backgrounds and they fight the oppositions from their families. Regardless of being one of the highest grossing movies of all time, the movie does not incorporate many details as to why the Titanic sank. The only source the movie gives for the Titanic’s sinking is the damage the iceberg caused. Through time Scientist have proven that an Iceberg was jus tRead MoreAnalyzing Titanic1603 Words   |  7 Pagesï » ¿Analyzing Titanic Social stratification is defined as a system by which a society ranks categories of people in a hierarchy, is based on four important principles. The four principles are trait, generation to generation which extends to â€Å"social mobility†, universal but variable and not just inequality but beliefs.† (Marconis, page 209, para. 1) In this paper I will analyze the movie Titanic and will show and bring out those principles of social stratification and how even though it was set inRead MoreThe Love Connection Of James Cameron s Titanic1374 Words   |  6 PagesThe Love Connection in James Cameron’s Titanic: I’m Flying Titanic is a 1997 American romance film that was directed, written and co-produced by James Cameron based on the notorious sinking of the RMS Titanic in the early morning of April 15, 1912 in the North Atlantic Ocean. The sinking occurred when the ship came in contact with an iceberg during the voyage from Southampton to New York City. Throughout the film, there are twoRead MoreMarxist Theories And The Marxist Theory1243 Words   |  5 Pagesit is important to give a brief description of the main tenets and principles of Marxism. Specifically, the Marxist paradigm assumes that economic competition is the principle cause of conflict. Unlike other paradigms, Marxism’s method of societal analysis focuses on economic and material aspects. Focusing on class relations and societal conflicts, the theory was first proposed by Karl Marx. Upon witnessing the industrial revolution and the creation of an urban working class, Marx observed and experiencedRead MoreWhat Is Cinema? The World s Most Complex, Collaborative, And Costly Essay1148 Words   |  5 PagesWhat is Cinema? A cinema or a movie, or you may say it as a motion picture, which includes the art of moving images through a visual medium that tells stories and exposes or expresses reality. Cinema is the world’s most recent art form that was created in the 19th century. It is the world’s most complex, collaborative, and costly artistic expression. Initially, the first two versions of the film camera used were the kineto-graph and its European counterpart, the cinematograph to record daily events

Life Span and Development and Personality Free Essays

Life Span Development ad Personality Christina Schwartz PSY/300 17 March 2013 Richard Alpert Abstract I have selected a famous individual from the 20th and/or 21st century; Princess Diana. I conducted research concerning the background of Diana to determine what forces impacted her life from the viewpoint of developmental psychology. Diana Frances Spencer, better known as Princess Diana or Lady Di was born in 1961 in Norfolk; she was the younger daughter of Edmund Roche and Frances Rosche. We will write a custom essay sample on Life Span and Development and Personality or any similar topic only for you Order Now In 1964 Diana’s parents divided and her mother remarried Peter Kydd. Diana’s education came from a private boarding school for girls in Norfolk. In 1977, after finishing her education Diana went to see her father to join him and her sister Sarah in attending an event knowing that wealthy upper class royalty were on the guest list. This would be the first encounter with Charles the Prince of Whales, but it wasn’t until a 1980 festivity after a polo match that she would run into Prince Charles again. Fast forward a little over a year to February 1981 when Prince Charles proposed, and Diana accepted; the engagement was officially announced on February 24th at a press conference. During that press conference the two were asked if they were in love, Diana responded with ‘of course’ and Charles with ‘whatever love is’ which much later in time would be reflected back on revealing a more accurate image of what the marriage truly entailed (Reynolds, 2011). Diana was born into wealth and royalty with her father Earl Spencer who was a personal aide to King George VI and to Queen Elizabeth II, and the godson of Queen Mary. (Lewis, 2013) After Diana’s parents divorced in 1964 her father gained guardianship of the children and her mother somewhat disconnected herself from their lives after running away with a wealthier man. Diana being born into royalty, and being subjected to a certain lifestyle, a certain expectation of future endeavors and relationships from infancy set the tone in her future and what was to come. Although Diana’s road to love, happiness, and a family would come, it had its difficult times, as a young child the absence of her mother was difficult to handle. Diana had feelings of abandonment and rejection after her mother left, but took comfort in caring for her youngest sibling; her brother Charles (Princess-Diana. om, 2013). Taking the motherly role for her younger brother came naturally, and with this would come the interest in being around and caring for younger children, along with having a family of her own some day. Although hereditary traits along with environmental factors influenced Diana’s persona there is a level of moral and cognitive psychological development that is intertwined with her experiences. Moral development has a biological emphasis, which focuse s on characteristic goodness of individuals. In the midst of the engagement announcement and planning a wedding with Prince Charles Diana had her first of many negative experiences with the paparazzi. One of the first popular images that caused uproar in the royal family was taken by cleaver paparazzi while Diana was attending to a kindergarten class. He positioned Diana and two children strategically with the sun beaming down behind them while Diana was wearing a thin white skirt, which revealed a silhouette of her legs; from the moment the photo was published Diana learned she could not be so trusting of others and built a guard to the outside world. At first it may have been a subconscious defense mechanism, but it developed into something much more serious. B. F. Skinner who developed a personality theory stated, â€Å"Personality is acquired and maintained through the use of positive and negative reinforcers† (Credo, 2001). Although Diana was born into royalty she did not carry a high profile until the relationship with Prince Charles, the significance of her appearance in general, much less in the media never crossed her mind. This experience was a turning point in her life that leads us to believe she carried traits that associate with Skinner’s behavioral theory. Diana had to learn the hard way that not everyone in her forthcoming life would be her friend. The famous photo symbolizes Diana’s trust in others being taken advantage of as a negative reinforcement; she would never allow such a thing to happen to her again. Although the chaos of the photo eventually passed in hindsight the photo was just the precursor of what was to come. After marriage and children Diana became known for her charity work and her loving, charismatic personality. Social-cognitive theories emphasize interactions between a person and events according to (Credo, 2001). One might say social-cognitive personality theories contradict with Diana’s personality; one also might say this theory is what turned Diana into the iconic humanitarian she was. All individuals endure negative experiences but we also learn from them through reinforcement and through revision of outcomes. Diana took her experiences good and bad and used it as motivation to do worthy things for other people. B. F. Skinner believed that positive behavior, which receives positive reinforcement, causes the individual to adjust displays of process and the same with negative actions and reinforcements. Diana faced some serious challenges in her lifetime being in the public eye and the wife of a Prince as well as the mother of two boys, William and Henry. With the media watching the families every move it was only a matter of time until the truth was leaked out. The truth, being that Diana was living in a world full of lies and betrayal. Through the years there had been speculation of Charles’ infidelity, with a life long friend Camilla. It wasn’t until Diana un-expectantly showed up at the country home in Highgrove and found the house a mess, with couch cushions on the floor, bath towels dirtied and so fourth; it was obvious what was taking place. Through this period Charles accused Diana of self-mutilation, being depressed, eating disorders, and even possible boarder line personality disorder, which was never confirmed. With the deterioration of the marriage full fledged it wasn’t long before Diana had her own lover outside of her marriage as well. During such a destructive time in Diana’s marriage, family, and life in general she still managed to continue and expand on her charity work. In 1987 Diana visited the first ward for AIDS sufferers in Britain (Reynolds, 2011). She expressed empathy and concern for the ill individuals as well as those within the Red Cross and other charities. The ability to do for others while her marriage and family are being torn apart in the public eye displays characteristics of a truly remarkable human being. The cognitive-social approach states â€Å"personality reflects a constant interplay between environmental demands and the way the individual process information about the self and the world† (Kowalski Westen, 2011). It seems as though Diana made a conscious decision to not let the media, or the position she held as the Princess of Whales to make or break her interest in charitable work and motherhood. Through the divorce of the couple Diana was forced to detach from more than 100 charities she associated with, but continued to work for the ones she could. She was able to take her negative experiences in her marriage, process them mentally, accept them emotionally and move forward with her son’s and a new life. The strength she portrayed in front of the world signifies behavioral characteristics of cognitive-social theories, even more so after her tragic death. Before, during, and after Diana’s death individuals still find her work notable and encouraging; it is not often this world has been touched by someone so heartfelt and caring, even through the trials and tribulations of her life. References 1. (Reynolds, 2011) http://www. oxforddnb. com. ezproxy. apollolibrary. com/view/article/68348? docPos=1 2. (Lewis, 2013) http://womenshistory. about. com/od/diana/p/princess_diana. htm 3. (Princess-Diana. com, 2013) http://www. princess-diana. com/diana/childhood. htm 4. (Credo, 2001) http://www. credoreference. com. ezproxy. apollolibrary. com/entry/worldsocs/personality_theories 5. (Kowalski Westen, 2011) https://ecampus. phoenix. edu/content/eBookLibrary2/content/eReader. aspx How to cite Life Span and Development and Personality, Essay examples

Global Deforestation Problem-Free-Samples-Myassignmenthelp.com

Question: Discusss about the system thinking to develop sustainability challenges that have been driven by deforestation. Answer: Introduction A wide range of system thinking approach will be analysed in this research paper to develop a critical solution to reducing the impact of deforestation challenge. Traditional thinking is being influenced by the critical emotional intelligence that is not considered as a smart approach to reducing the impact of deforestation. This research paper will analyse several parts of system thinking for developing solutions regarding the sustainability issue and challenge as deforestation. Students are one of the essential parts of our society who only can enhance the revaluation, and the previous generation has a responsibility to provide a healthy environment to them. In this manner, the system thinking is one of the effective ways to deal with the deforestation oriented sustainability challenges. Various types of system thinking approach will be analysed in this research paper to justify the role of the students in developing sustainability policies to reduce the impact of the deforestation (Van der Werf, 2010). In contrast, the sustainability issue cannot be resolved without the system thinking of the students that are measured by true guidelines of the institutions. Conclusively, various implications of system thinking approach will be analysed in this research paper to develop suitable solutions for resolving the sustainability challenges of deforestation by reviewing significant journals and secondary resources (Nguyen et al, 2013). Systematic thinking approach for developing solutions to sustainability challenges The sustainability challenges are a susceptible element that requires adequate attention to secure a friendly environment for coming generations. In other words, the current generation needs to pay an attentive focus on the environment pollution that mainly includes rapid deforestation in both developed and developing countries. Despite the fact that, modern human civilization has to face a problem as rapid growth in population (Bhamra et al, 2016). High population is one of the significant cause of the deforestation that influences the environmental sustainability challenge. In order to resolve the sustainability challenge, the community needs to consider the critical role of the system thinking approach. Apart from that, a critical system thinking is mainly developed by adequate education and true guidance of parents. The guardians of the students also have a precarious role in the development of students system thinking approach to deal with sustainability challenges of deforestat ion. In contrast, without an honest guideline of both parents and an institution, the psychological development of a student cannot be processed towards making a solution to sustainability challenges driven by deforestation. An appropriate system thinking approach included three major steps such as identification of responsible factors, recognition the relationship among influential factor and affected changed values and determination of future perspective regarding after effect of those factors (Rothenberg et al, 2016). On the other hand, the management of the construction industry needs to pay an attentive focus on the sustainability challenges that are driven by excessive deforestation. In other words, the engineer of the construction industry needs to adopt a system thinking approach to resolve the issue of sustainability challenges of deforestation. In order to implement the systematic thinking approach, the civil engineers of the construction industry need to analyse the envir onment around the project area. The identification of the influential factor is the first step of a system thinking approach that should be considered by the architectures need to examine the soil and surrounding environment for searching any major issue regarding the construction project without damaging the eco-system of the earth(Rapoport, A, 2016). Besides that, the rear species of animals are one of the valuable assets of our nature, and it is a responsibility of the construction project authority to ensure the safety of those animals who might be a victim of deforestation. The management of the construction industry needs to follow the second step of the system thinking approach that encloses the safety of animals and birds of nature for maintaining a balanced eco-system. In this regards, the project manager of the construction industry includes a couple of duties to implement the third step of the system thinking approach, for example, ensure the safety of forest animals, sec urity of living rustic groups and balancing the eco-system of environment protection. In contrast, an appropriate solution cannot be implemented by the construction industry regarding the sustainability challenges that have been influenced by rapid deforestation without applying the system thinking approach (Ringquist, E.J, 2016). Moreover, system thinking approach can only help the construction industry to reduce the impact of sustainability challenges by focusing on every step of the system thinking approach. Impact of Deforestation on humanity One of the significant global sustainability challenges is rapid deforestation that is influenced by the construction developers and project manager. Along with that, the role of the government is additionally taking place in the project approval process of this construction industry. In spite of the fact that, the deforestation problem is increased due to high population in different countries like India, China and Sri Lanka. Rapid deforestation is observed in theses developing countries due to rapid population and job awareness. In addition, specific Asian region has a notably high rate of deforestation conducted by different government and private construction proprietors. According to DeFries et al, (2010), most of the people of the society believed that trees could be grown without human influence. In other words, the sustainability challenges of trees have no logic, but unfortunately, this kind of mentality is completely wrong. In order to preserve and protect the environment, human needs to plant a tree that only can produce natural oxygen for the ultimate survival of entire human community including other animals. Despite that fact that, the theme of environmental sustainability is taken for granted by modern society by developing a small garden in front of a huge colony. Meanwhile, the breathing problem of children and old citizen are also being influenced by the rapid deforestation that can lead to sustainability challenges for the survival of human civilization (Barona et al, 2010). In order to reduce the impact of environmental sustainability challenges, the management of construction industry needs to focus on the harmful impact of high deforestation on human health and other animals in the world. In this way, high rate of deforestation can lead to the end of human civilization that should not be inspired by the construction project leaders and management. The human society needs to behave aggressively towards the sustainability challenges by reduc ing the rate of deforestation to ensure a healthy environment for coming generation. The modification or development of colonies and societies should not include a misbalanced eco-system that might be harmful to old people and children. Conclusively, the government of different countries like China and India needs to analyse every soil inspection report before approving any projects of the construction companies for developing solutions of environmental sustainability challenges. On the other hand, deforestation includes some harmful effects, for example, climate imbalance, increase global warming, floods, soil erosion and wildlife extinction. In addition, appropriate application of system thinking can resolve all effects of deforestation for making the environment more secure and healthy for the upcoming generation (Rudel et al, 2010). Application of system thinking to deal with Deforestation problem In order to deal with the sustainability problem, the government of different countries is required to take some essential initiatives to control the deforestation such as limited agricultural activities, illegal logging, inappropriate urbanization, excessive mining and forest fire. The government of developing countries is required to ban the deforestation for developing solutions of sustainability challenges. In other words, the effects of deforestation can be minimised by employing a series of laws and rules that should be followed by every individual (Angelsen et al, 2010). In spite of the fact that, climate imbalance is one of the major effects of the deforestation that could harm the human civilization. In order to survive, the human requires a favourable stable and hygienic environment that not only inspires health but also essential for new-born babies for the ultimate survival of humanity. Due to rapid deforestation, the climate has been misbalanced that convey a dangerous m essage to humankind. Moreover, with the help of system thinking application, the human can control the rate of deforestation for developing suitable solutions for this sustainability challenge. Apart from that, global warming is another effect of deforestation that includes high temperature for making the unfavourable environment for humanity. Due to global warming, the ice of north and south polar is rapidly increasing the rate of seawater that additionally make fear of floods and Tsunami (Nepstad et al, 2014). Meanwhile, the floods and soil erosion are two important effects of the deforestation that lead to collapse entire human civilization within a few moments. The government of different countries needs to pay an attentive focus on the effects of deforestation in order to develop solutions for sustainability challenges driven by deforestation. On the other hand, an effective application of system thinking approach includes a careful consideration of the ruling government in dif ferent countries for controlling the influential factors of deforestation such as agricultural activities (Chazdon, R.L, 2014). Excessive crop growing can lead to offer poisonous food for damaging health. The government should be watchful about the agricultural activities that can influence the deforestation. Besides that logging includes the manufacturing process of different products that are being produced by wood, for example, furniture, match sticks and paper. The government can control illegal logging with the help of application of system thinking approach. Another critical aspect of deforestation is urbanization that includes several projects of the construction industry (Achard et al, 2014). Moreover, desertification of land allows some petrochemical companies to release their wastes into the river without any issues that indirectly influences the deforestation. The government can only control the activities of petroleum industry by implementing applications of system think ing approach for developing sustainability practices to secure the environment. Along with that, the mining operations are also influencing the potentiality of extensive deforestation air, water and soil pollution (Barber et al, 2014). The government only can control the effects and causes of deforestation by implementing the essential application of system thinking approach. In contrast, the sustainability of humanity might be compromised due to not employing laws and rules regarding environmental protection. Recommendation The government of both developing and developed countries is required to ban the deforestation for developing solutions to sustainability challenges completely. In other words, the existing political leaders need to pay an attentive focus on the environment pollutions that mainly includes rapid deforestation in both developed and developing countries (Welford, R, 2016). The human society needs to act destructively towards making of eco-friendly solutions by reducing the rate of deforestation to ensure a healthy environment for an upcoming generation. In other logic, the government of different countries needs to pay an attentive focus on construction projects, mining projects and oil reformation process in order to develop solutions for sustainability challenges driven by deforestation. However, the agricultural activities can influence the deforestation that should not be accepted by the society. The management of the construction industry, mining industry and oil industry need to p ay an attentive focus on the sustainability challenges to secure the environment that is being driven by excessive deforestation and sustainability solutions can be developed by implementing proper applications of system thinking approach. Moreover, the construction industry needs to follow every stage of the system thinking approach to ensure the safety of wild animals and birds for maintaining a balanced eco-system. Conclusion This research paper includes several aspects of deforestation and its effect on the environment by reviewing authenticate secondary resources. In other words, the role of system thinking approach is also analysed to develop solutions for sustainability challenges regarding rapid deforestation. Different aspects of the system thinking approach are also analysed in this paper to determine the impact of high deforestation including proper arguments and justification. In spite of the fact that, human civilization including political leaders, social rulers and business leaders are only responsible for rapid deforestation that only can be minimised by the successful implication of the system thinking approach and practice. Conclusively, without considering the contribution of system thinking approach, humanity cannot develop sustainability solutions for deforestation challenge. References Van der Werf, G.R., Randerson, J.T., Giglio, L., Collatz, G.J., Mu, M., Kasibhatla, P.S., Morton, D.C., DeFries, R.S., Jin, Y.V. and van Leeuwen, T.T., 2010. Global fire emissions and the contribution of deforestation, savanna, forest, agricultural, and peat fires (19972009). Atmospheric Chemistry and Physics, 10(23), pp.11707-11735. DeFries, R.S., Rudel, T., Uriarte, M. and Hansen, M., 2010. Deforestation driven by urban population growth and agricultural trade in the twenty-first century. Nature Geoscience, 3(3), p.178. Barona, E., Ramankutty, N., Hyman, G. and Coomes, O.T., 2010. The role of pasture and soybean in deforestation of the Brazilian Amazon. Environmental Research Letters, 5(2), p.024002. Rudel, T.A. and Horowitz, B., 2010. Tropical deforestation: Small farmers and land clearing in Ecuadorian Amazon. Columbia University Press, p.02401. Angelsen, A., 2010. Policies for reduced deforestation and their impact on agricultural production. Proceedings of the National Academy of Sciences, 107(46), pp.19639-19644. Nepstad, D., McGrath, D., Stickler, C., Alencar, A., Azevedo, A., Swette, B., Bezerra, T., DiGiano, M., Shimada, J., da Motta, R.S. and Armijo, E., 2014. Slowing Amazon deforestation through public policy and interventions in beef and soy supply chains. science, 344(6188), pp.1118-1123. Chazdon, R.L., 2014. Second growth: the promise of tropical forest regeneration in an age of deforestation. University of Chicago Press,pp.114-213. Achard, F., Beuchle, R., Mayaux, P., Stibig, H.J., Bodart, C., Brink, A., Carboni, S., Descle, B., Donnay, F., Eva, H.D. and Lupi, A., 2014. Determination of tropical deforestation rates and related carbon losses from 1990 to 2010. Global change biology, 20(8), pp.2540-2554. Barber, C.P., Cochrane, M.A., Souza Jr, C.M. and Laurance, W.F., 2014. Roads, deforestation, and the mitigating effect of protected areas in the Amazon. Biological conservation, 177, pp.203-209. Welford, R., 2016. Corporate environmental management 1: Systems and strategies. Routledge,pp.2013-2130. Nguyen, N.C. and Bosch, O.J., 2013. A systems thinking approach to identify leverage points for sustainability: a case study in the Cat Ba Biosphere Reserve, Vietnam. Systems Research and Behavioral Science, 30(2), pp.104-115. Rothenberg, S., Pil, F.K. and Maxwell, J., 2016. Lean, green, and the quest for superior environmental performance. Production and operations management, 10(3), pp.228-243. Rapoport, A., 2016. Human aspects of urban form: towards a manenvironment approach to urban form and design. Elsevier, pp.1010-1254. Ghisellini, P., Cialani, C. and Ulgiati, S., 2016. A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems. Journal of Cleaner Production, 114, pp.11-32. Bhamra, T. and Lofthouse, V., 2016. Design for sustainability: a practical approach. Routledge, pp.4-12. Ringquist, E.J., 2016. Environmental Protection at the State Level: Politics and Progress in Controlling Pollution: Politics and Progress in Controlling Pollution. Routledge, pp.132-154

Marketing Plan for Spenil free essay sample

Principles of Marketing Report on MARKETING PLAN ON SEPNIL INSTANT HAND SANITIZER Submitted To: Ms. Nausheen Rahman Associate Professor, Department of Finance, University of Dhaka Date of Submission: 25 May, 2013 Submitted By: Group # 08 Serial No. | Name| ID| Remarks| 01. | Sanjida Rahman Liza| 18-010| | 02. | Jannatul Naima| 18-065| | 03. | Rahima Nazat Ara| 18-074| | 04. | Fowziah Nahid Priya| 18-096| | 05. | Nihad Ibna Matin | 18-125| | 06. | Hamida Akter Hira| 18-146| | 07. | Sneharthi Ghosh| 18-152| | 08| Shahanaz Parvin| 18-259| | Section: A B. B. A 18th Batch Department of Finance University of Dhaka LETTER OF TRANSMITTAL 25 May, 2013 Ms. Nausheen Rahman Associate Professor Department of Finance University of Dhaka Subject: Submission of report on â€Å"Marketing plan on sepnil instant hand sanitizer† Dear Madam, We are obliged to submit the report entitled â€Å"Marketing plan on sepnil instant hand sanitizer†, as a partial requirement of the course â€Å"Principles of Marketing† under your instruction. This report highlights the factors marketers must consider when setting marketing strategies and when preparing plan for their products. We will write a custom essay sample on Marketing Plan for Spenil or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To prepare this report we have tried to implement our theoretical knowledge with practical experiences. . We are extremely grateful to you for your valuable guidance, diligent effort inspiring words. We have tried our best to follow your instructions, schedule and discipline obediently. Sincerely, Sanjida Rahman Liza On behalf of the group members Section- A BBA 18th Batch Department of Finance University of Dhaka TABLE OF CONTENTS Acknowledgement We express our thanks to our dear course teacher Ms. Nausheen Rahman for assigning us a report dealing with real impacts of marketing strategies. In this regard, we would also like to thank ourselves as our good teamwork and successful team spirit. Without cooperation and the support from each other, it would not be possible to prepare such a resourceful report. The presentation of this report is of a great expectation in our BBA program and we are quite happy to submit it. Theoretical knowledge is valued when it is successfully applied in practical scenario. In this respect we found this report a great opportunity to deal with some special concentrations of real world problems when we want to capture market for a product having less demand in the market. So lastly we would again like to express our heartfelt thanks to our course teacher for providing such scope to gain practical knowledge and enrich our study with realistic implication of knowledge. EXECUTIVE SUMMARY Sepnil Instant Hand Sanitizer is a disinfectant product of Square Toiletries Ltd. It kills 99. 99% germs on our hands without using any water keeps us safe. We can easily carry it anywhere from home to abroad. In our country, there is no perfect substitute of this product. So this product should have been much more demand. But in reality many of us even don’t know about the existence of it. For this reason we have selected this product for developing our marketing plan. At first, we have analyzed its current marketing situation and then we have found out the reasons of its having less demand i. e. , high price, targeted toward only one group, less advertisement and promotional activities, less attractive container, no augmented product. We have done a SWOT analysis on this product and then have prepared our objectives and issues. And then, according to the need of our country, we have developed some marketing strategies i. e. market segmentation, target market, market positioning, product strategy, pricing strategy, distribution strategy, marketing communication strategy, marketing research, marketing organization, by adopting which we can increase the demand of this product. Chapter #1: INTRODUCTION OF THE REPORT ORIGIN OF THE REPORT This report is prepared as a fulfillment of partial requirement of the course â€Å"Principles of Marketing† . This report is assi gned by our course tutor Ms. Nausheen Rahman as a term paper to be submitted on 25th May, 2013. OBJECTIVES OF THE REPORT The main purpose of report is to focus on the marketing plan for a existing product facing less demand. This report will enhance our skill and broaden our area of knowledge about the interesting world of marketing. Marketing plan is such type of task that is based more on projections and creativity and it involves lot of effort to be successful. By making this report we will be able to reach to the in-depth of marketing plan that will help to identify our lacking and this will be helpful for our future career. The marketing plan is being made as the requirement of making this report. METHODOLOGIES OF THE REPORT We have made a working plan, then have made a discussion with all of our group members and our course teacher, made a list of task. Information for the report has been obtained both from primary and secondary sources. LIMITATIONS OF THE REPORT At the time of preparing this report we have faced some limitations such as difficulties in collecting information about the product. We have mainly relied on data collected from websites. Chapter #2: INTROUCTION OF THE COMPANY AND THE PRODUCT SQUARE TOILETRIES LIMITED Square Toiletries Limited (STL) is the leading Bangladeshi manufacturer of toiletries and cosmetics products operating with over 50 international quality products. STL manufactures and markets a wide array of consumer toiletries products. Currently STL, an ISO 9001:200 certified company, is operating with the trust of Bangladeshi consumers with 18 famous brands. It satisfies the needs of domestic international consumers through innovative quality products services using latest technology and by highly motivated skilled employees. General Information about Square Toiletries Ltd Year of Establishment  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1988 * Incorporated as Pvt. Ltd. Company  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28th April, 1994 * Awarded ISO 9001:2000 Certificate  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1998 SEPNIL INSTANT HAND SANI TIZER Sepnil is a brand of Square Toiletries Ltd. This brand has two products. One is liquid hand wash and another is hand sanitizer. Our selected product is Sepnil Instant Hand sanitizer. It was introduced by Square Toiletries Ltd. in 2011 Sepnil Instant Hand Sanitizer meets personal healing and cleansing needs. Sepnil Instant Hand Sanitizer ascertains and removes 99. 9% germs. Components: Ethanol Carbomer Glycerin Polyethylene Glycol TEA Aqua Perfume It is a gel type hand sanitizer. There are two different sizes are available now in the market. They are:- 40 ml priced @ tk. 80 150 ml priced @ tk. 200 Sepnil Instant Hand Sanitizer is ideal to kill 99. 99% of the germs instantly that exists in the hands. Sepnil is unique in its proposition that the dual function of cleaning invisible micro-organisms and healing cuts and grazes makes Sepnil the most effective cleansing agent by far. When people are out of the home or on the travel they dont have the easy access to water. They search out for easy solution. The convenient form of this product can ensure protection on the go. It is rinse free and ideal for the family use. Sepnil Instant Hand Sanitizer can be used while we are out on a picnic or shopping at malls or travelling or driving. It also turns out handy after using public utilities or restrooms, interacting with patients, playing with pets etc. Besides eliminating germs in seconds on the hands, it can also moisturize our skin thus leaving hands soft and refreshed. Just by pouring a few drops in hand and rubbing hands together we can get Sepnils trusted protection. WHY HAVE WE SELECTED SEPNIL INSTANT HAND SANITIZER FOR DEVELOPING OUR MARKETING PLAN? From the above introduction of the Sepnil Instant Hand Sanitizer we see that this product is of very useul to us. Besides, no other company in Bangladesh has launched such type of product. Sepnil Instant Hand Sanitizer is only one brand for hand sanitizer in our country now. So it itself is the industry for hand sanitizer in our country. So based on this two criteria this product should have been much more demand and it should be well-going in the market. But in reality many of us even do not know about its existence. That is the reason why we have selected Sepnil Instant Hand Sanitizer for developing our marketing plan. In the next chapter of our report we have found out the reasons which are acting behind Sepnil Instant Hand sanitizer’s not having expeccted position in the market by analysing its current marketing situation. And then we have suggested marketing strategies by adopting which Sepnil Instant Hand Sanitizer can be positioned in consumers’ mind in a way that will build a profitable customer relationship. Chapter #3: MARKETING PLAN ON SEPNINIL INSTANT HAND SANITIZER CURRENT MAKETING SITUATION Industry Analysis Sepnil Instant Hand Sanitizer is the only brand in this sector. Square Toiletries Ltd is the sole producer of this product and there exist no other competitors of it in Bangladesh. So, there is no rivalry from existing firms. The factor power of buyer is less influential as there no negotiation scope for buyer for it being a toiletries product. Product Life Cycle Sepnil Hand Sanitizer is a new product. The company launched this product a few yars ago. So, the product is still staying in its introducing stage. So, the company is getting poor profit from this product sales. As the pproduct has great marketing potentiality, we can hope that it will reach its growth stage rapidly by following proper marketing strategy. Figure:-Position of Sepnil Hand Sanitizer in product lie cycle Market Size and Growth After introducing the product the brand cannot attract a large market share. So, at recent its market size is small. Its sale is increasing but at a slower rate, its growth rate is also very less. Users The current users of Sepnil Instant Hand Sanitizer are mainly professionals,students,medical users. Review of Competitor As there is no other hand sanitizer proucing company in Bangladesh. So, there is no need to analyse marketing strategy and of competiting products. Review of Distribution Sepnil hand sanitizer is currently distributed through a network of superstore, non-store retailers, pharmacy in the market. These channels are: Superstores: Sepnil hand sanitizer is currently being found in different super stores like Shwapno, Agora, Almas etc. Pharmacy: Sepnil hand sanitizer is found in different pharmacy. Online Retailers: Online retailers like easybazar. com, torkari. com, cellbazar. com carry sepnil hand sanitizer. Communication Strategy Sepnil Instant Hand Sanitizer Corporate Campaign Sepnil Instant Hand Sanitizer is ideal to kill 99. 99% of the germs instantly that exists in the hands. When people especially corporate people are out of the home or on the travel they dont have the easy access to water. They search out for easy solution that goes with their life style. Following this requirement Sepnil instant hand sanitizer has been promoted among the different prominent corporate houses such as SCB, HSBC, BRAC Bank, City Cell, and Airtel etc. Under this activation around 2000 corporate executives had opportunity to use test the product before having foods. Beside free product experiences, they have been offered to buy the product at a promotional rate while leaflets enriched with hand hygiene information were also provided. POSITION OF SEPNIL INSTANT HAND SANITIZER BCG Matrix Sepnil Instant Hand Sanitizer is the brand that is in question mark position now in BCG Matrix and requires much closer consideration. It holds low market share in fast growing markets consuming large amount of cash. It has potential to gain market share and become a star, which would later become cash cow. Question marks do not always succeed and even after large amount of investments they struggle to gain market share and eventually become dogs. Therefore, they require very close consideration to decide if they are worth investing in or not. SWOT ANALYSIS SWOT analysis is an analysis of an organizations strength, weakness, opportunities and trends. A company must indentify its strength, weakness, opportunities, threats. The SEPNIL HAND SENITIZER has several powerful strengths on which to built, but there major weakness is lack of brand awareness and image. The major opportunity is an increase in need for hand sanitizer in the personal care market. They also face the threat of intense competition downward pressure on pricing and also slow market growth. The following table summarizes the main strength weakness, opportunities and threats facing by SEPNIL HAND SANITIZER. STRENGTHS * Strong brand image * Innovative product * Ease of availability * Recommended by doctors * Niche marketing| WEAKNESS * Lack of brand awareness image * Limited brand recall * Not reached in the rural area * Initial high price| OPPORTUNITIES * Introducing a sanitizer for economy class * An increase in need for hand sanitizer * Possibility of capturing personal care market| THREATS * Intense competition * Slow market growth * Downward pressure on pricing | Strengths Strengths are any activities which an organization does well or any unique resources that it has. Thus strengths are internal capabilities that can help the company reach its objectives . Sepnil hand sanitizer can build on the following strengths: 1. Strong brand image: As we know sepnil hand sanitizer is a product of Sqare Toiletries Ltd. which gives the product a powerful brand image. 2. Innovative product: Sepnil hand sanitizer does not require water to use along with it. It is also portable to carry. This innovative feature gives the user the opportunities to use it instantly when needed in any place. 3. Proper distribution channel brand presence: The hand sanitizer is distributed through a established channel so that consumers for whom it is in the market can get the product with less effort. 4. Advertising visibility: When it was introduced in the market initially it was advertised heavily to inform the potential buyer. The buyer can see touch use the product before buying. Also they can read out the ingredient on the labeling of the product when buying the product. 5. Ease of availability: The sepnil hand sanitizer can be collected from any nearby dispensary shop. Also it can be found in the convenience grocery shop. 6. Potential large target market: When the company planned to launch a product like hand sanitizer , it assumed a highly potential market as it is a necessary product for a healthy life for all type of buyers. 7. Reccomended by doctors: Nowadays doctors also recommend advise their patient their families to use such instant cleaning product before eating ,feeding ,cooking ,after returning home from outside, after handshake, in the workplace, school. So we can easily observe the necessity of hand sanitizer in our daily life. Today’s polluted environment also calls us for using such a product. It prevents flu , dangerous infection , cold , others disease. . Niche marketing: Niche marketing is a market coverage strategy which a firm goes after a large share of a small market. As hand sanitizer market has not developed in our country, sepnil aims at serving a small segment of personal care market but capturing the large share of that market. Weakness Weakness are the internal elements that may interfere with the company’s ability to reach its objectives . so any activities an organization does not do well or resources it needs but does not possess . every concern has some weakness . Sepnil has learned from others success mistakes of others. Nonetheless, sepnil has the following weakness: 1. Lack of awareness: Many people still don’t have any idea about its need, function, importance . The product is not so demanded as it should be. 2. Initial high price: Sepnil hand sanitizer was very costly given the average purchasing capacity of the people of our country. Eventually, now it costs 80 taka to buy a 40 ml. sepnil hand sanitizer which is almost double than other hand sanitizers available in the market. 3. Limited brand recall : One of the weaknesses of sepnil hand sanitizer is its limited brand recall compared to few others brands. 4. Massive expenditure for promotional activities: When a product has incurred much expense to promote itself, it is likely that the profit earned by the product will be lower in the first several years to cover the excess expense. This is an indicator of weakness. 5. Not reached in the rural area: Still in the rural undeveloped area people are not fully aware of such product like this which can be used instantly when in need of cleaning hands. Opportunities: Opportunities are external elements that the company may be able to exploit to its advantage. Thus , opportunities are positive trends in external environment factors. These can be stated as follows: 1. An increased need for hand sanitizer : Day by day people are becoming conscious about their healthy living and health protection. They are realizing that prevention is better than cure. So they want product like hand sanitizer to keep them healthy disease-free. 2. Making available as sanitizer vending machines at air port food points: If the company can introduce the sanitizer vending machine in the airport ,market, food corner then it will be heavily useful beneficial for consumers. 3. Introducing a sanitizer for economy class: If the company can introduce the sanitizer of economy pack or reduce its price to lower then consumer will buy the product more than before. 4. Possibility of capturing personal market: If the company can create more awareness among the people about the necessity of hand sanitizer through more promotional activities then it can capture more share of personal market building more concern buyer. Threats Threats are current emerging external elements that may possibly challenge the company’s performance . So they can be defined negative trends in external environmental factors. Some of the negative trends for sepnil hand sanitizer are discussed bellow 1. Intense competition: The product operates in a highly competitive business environment faces intense competition from growing number of competitors, many of which have strong brand equity like dettole, lifebuoy, purel , safetec, CVs pharmacy, germ X. 2. Substitute such as handwash , soaps: It can be substitute for handwashes , soaps for cleaning hands which can reduce its market share. 3 . Slow market growth: After introduction in the market ,its growth is not satisfactory. 4. Downward pressure on pricing: Increased competition market share strategies are pushing sepnil hand sanitizer’s price down. . Reasons of having less demand High price: Sepnil hand sanitizers’ price is relatively high. So buyers are not much interested in buying this product. Targeted toward only one group: This product is targeted toward only professionals. Less advertisement promotional activities: Much advertisement and promotional activities have not been done for this product. So still this product is unfamiliar to a lot of people. Less attractive container: At present sepnil hand sanitizer is only found in only jar which is not much attractive. It is not found in pouch pack. Less conscious about health: Many people have little knowledge about health related matter or they are illiterate. No augmented product: For this product, there is no augmented service; such as after sale service, installation service, warranty service or any telephone number when customers face any problem after using it. Non-availability: Even some people want to buy it, they can’t as it is available in only some places - Top of Form Bottom of Form MARKETING STRATEGIES How to reach a product to the final consumers is depended on some factors. Company must go through some stages to * Develop the existing product * Make the product known to consumers * Make the product more preferred than that of competitors. Marketing strategy containing some strategies provides development plan for the existing product of a company. Here marketing strategy for Sepnil Instant Hand Sanitizer also does the same. Market Segmentation Sepnil’s market consists of consumers and business users who need to be healthy, fresh, well and continue their work swiftly. Specific segments being targeted until this time include professionals ,medical users, entrepreneurs. The following table shows the needs of consumer segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit| Professionals| 1. Easy to carry on. 2. To get all benefits in one swiftly. | 1. Its packets can easily be carried on. 2. Without using water,it can wash hands. | Students| 1. To take meal within few minutes. 2. To keep fresh,healthy,germ free. | 1. It washes hands within few seconds. 2. It destroys 99. 9% germs of our hands. | Housewives| 1. To get easy solution for germ free hands during daily works. 2. To keep her family healthy. | 1. It works within few seconds without water. 2. It destroys 99. 9% germs. Medical Users| 1. To keep germfree doctors patients. | 1. It destroys 99. 9% germs instantly. | Target Market Our targets are the students professionals who stay on the move from home to abroad carry those things which they need mostly convenient to carry. This segment consists of more than 6 billion people. To reach sepnil to that segment, we have developed marketing plan. Positioning Strategy A positioning built on meaningful differences, supported by appropriate strategy implementation, can help the company build competitive advantage. Here we selected a positioning strategy based on possible value proposition. Same For Less This can be a powerful value proposition. The price of Sepnil is Tk. 80. 00( 40 ml) and Tk. 200. 00(150ml). So we can sell Sepnil with the same benefit at a lower price such as: Tk. 70. 00 for Sepnil(40ml) and Tk. 180. 00( ml) . Using less price for same quality positioning, we can make a strong positioning for Sepnil. Developing A Positioning Statement Positioning statement summarizes company or brand positioning. Positioning statement for Sepnil hand sanitizer is, â€Å"To students professionals who need to stay busy from home to abroad, Sepnil Hand Sanitizer is the disinfectant that keeps your hands purified and hygienic with lowery smell without using water. † With this positioning statement, whole positioning is summed up. This also provides every information about the product. It takes this form: To(target segment need) : students professionals who need to stay busy from home to abroad Our(product) : Sepnil Hand Sanitizer Is(concept) : the disinfectant T hat (point-of-difference) : that keeps your hands purified and hygienic with flowery smell without using water Product Strategy Under this section, product form is described. Here we have to think about Sepnil in three levels: Figure: Three levels of product Core Benefit The most basic level of Sepnil which addresses â€Å"what is the buyer really buying? † The problem solving benefit of Sepnil is, * it disinfect users hand without any water leaves it clean hygienic * easy to carry, * can be used anywhere, anytime. Actual Product * Brand Name Sepnil name is already established for its hand wash. Furthermore, it is a brand of Square Toiletries Limited. * Quality We will improve its quality by producing non-alcoholic version by using less ethanol As a result there will be no risk for fire accident as the sanitizer will be non-flammable. In addition the Muslims will use it undoubtedly. * Feature Sepnil Hand Sanitizer is now available only in gel type. We will introduce dierent versions like the followings, * liquid * cream * lotion * spray foam We will add different cent and perfume to it like * aloe * rose We will add vitamin E to it so that it can provide more moisture. * Design and Packaging We will bring the new versions in newly designed and packaged container so that it can easily attract users. For example, spray pen (we can carry it always in our bag. We bet you didn’t know that the keyboard people use each day at office is teeming with bacteria. Tests show that it’s five times dirtier than your toilet seat. By carrying Sepnil Instant Hand Sanitizer in your bag to office and steer clear of germs and bacteria) * travel size bottle * container designed for children * wipe pack Container for children Wipe pack Spray pen Travel size bottle Augmented Product We will provide consumer benefits and services in the following ways Delivery service We will provide home delivery services through the online retail shops like, * cellbazar. com * easybaza. com * torkari. com * Free Installation Services We will provide free installation services for sepnil instant hand sani tizer machines in corporate offices. In these machines there is no need to touch. We will just place our hand in the fixed place of the machine and then sanitizer will be dropped from the machine. Figures: Machines * After Sale Service and Promotion * We will provide toll free services if users ace any problems after using it. We will give reward I anybody can prove that it can’t kill 99. 99% germs of hands Pricing Strategy Pricing strategies for products or services encompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. When costs are already at their lowest and sales are hard to find, adopting a better pricing strategy is a key option to stay viable. To develop a pricing strategy, the first step is to gather data: * Competitor prices and pricing strategies * Customer perception of products and services Customer benefits of products and services * Cost of producing, procu ring, or generating products and services (variable costs) * Fixed business costs (overhead) Then we have to choose proper pricing strategy. Here we cannot change sepnil’s basic price, but can adjust the price using the following strategies, Discount * Cash discount: If consumers buy 2 units of 200 ml hand sanitizer at a time they will get 5 % off. * Quantity discount: If customers purchase in bulk i. e. , at least 250 units they will be provided 8 more units free. Promotional Pricing * With one unit of 300 ml , 1 unit of 20 ml free Product Form Pricing Here different versions of product are priced differently. We can introduce a smaller form of Sepnil sanitizer like 60ml, at a cheaper price. That will provide a convenient package of Sepnil to all the segments. Product Line Pricing Under this approach, price is based on cost differences between the products, customer evaluations of different features competitors’ prices. Introducing new lotion, liquid, spray, cream versions, we can charge different prices for different versions. Customers will have choices to choose among different forms. Premium or Prestige Pricing This pricing is done or some premium and high quality version. Our justification for this pricing will be opinion leaders’ (doctor) influence on target market on the purchase of our product as a scientific and medicated recommendation. Psychological Pricing Under this approach customer will respond to an emotional rather than rational basis. For example, price point perspective (PPP) tk. 99 instead of tk. 100 for 60 ml. Product Bundle Pricing Here combined several versions are priced in the same package, such as 150 ml is solely priced at tk. 200 and 40 ml. at tk. 80. But if consumers buy these combindly they will be priced at tk. 250. 1. {fn:zchtpricesegment. jpg,id:wt8v_pDkQgE-xM:,is:500 \u0026#215; 271,isu:yorku. ca,ity:jpg,msm: ,msu:/search? q=segmented+pricing\u0026sa=X\u0026rlz=1W1ADFA_enBD485\u0026biw=1024\u0026bih=590\u0026tbm=isch\u0026tbs=simg:CAQSEgnC3y_1-kORCASHroXt8Cqbhfw,s:\u003Cb\u003ESegmented Pricing\u003C/b\u003E,sc:1,si:/search? q=segmented+pricing\u0026sa=X\u0026rlz=1W1ADFA_enBD485\u0026biw=1024\u0026bih=590\u0026tbm=isch\u0026tbs=simg:CAESEgnC3y_1-kORCASHroXt8Cqbhfw,sm: ,th:165,tu:http://t3. gstatic. om/images? q=tbn:ANd9GcTda9hevyEJsiosewH81tdvNN60mPWsSbwSnZgvofXGhPaZT61pMA,tw:305} Distribution Strategy Strategic distribution is a competitive advantage that accrues generally from the configuration of a distribution network (who, what, where, when) and, more specifically, from the selection of partners (i. e. middlemen) who intermediate between the company and by decisions on the number and type of customer interfaces. That is, order entry points (where and how orders are placed) and fulfillment nodes (where and how customers obtain finished goods). Figure: Distribution Strategy of Sepnil Hand Sanitizer We can reach Sepnil using the ollowing distribution channels: Direct/Internet:  Selling through our own e-commerce website. That means www. squaretoiletriesltd. com. Direct/Sales Team:  One or more sales teams that we can employ directly. We may use multiple teams that specialize in different products or customer segments. Direct/Catalog:  Selling through our own catalog. Retail:  Retailers can sell Sepnil directly to end-users via a physical store, a website or a catalog. Wholesaler/Distributor: Wholesalers that buy products in bulk from us and then resells smaller volumes to resellers or retailers can be very good supplier of Sepnil. Value-Added Reseller (VAR):  A VAR works with end-users to provide customers’ solutions that may include Sepnil can supply it to the customers. Consultant:  A consultant develops relationships with companies and provides various types of services; they may recommend Sepnil or simply purchase it to deliver a solution to their client. Dealer:  A company or person who buys inventory from either a manufacturer or a distributor, then resells it to an end-user can easily supply Sepnil. Sales Agent/Manufacturer’s Rep:  We can outsource our sales function to a company that can sell Sepnil to a group of similar customers in a specific territory. Marketing Communication Strategy Today market has become very competitive. Marketers are beginning to understand that their brands live in the connections and that they must seize the opportunity and create a powerful content strategy to deliver the right message to the right audience in the right place. Today, the new point of difference for our product will come from merging the quest for profit with brand purpose. It is critical to architect an effective integrated marketing communications plan for Sepnil that delivers clear, consistent and compelling messages. We must explore new methods to leverage all elements of the communication mix—including advertising, sales promotion, PR, direct marketing, search, Web and social media—into a single, cohesive, holistic approach. By integrating all messages in all media, we will reinforce the brand name the main points of product differentiation,especially our exclusive voice recognition feature. Figure: Marketing Communication Strategy Advertising This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head. That being said, advertising costs can add up quickly with mediums like television, radio and even online advertising which can be prohibitively expensive for many businesses. Other traditional forms of paid advertising include newspapers and magazines, the Yellow Pages, billboards, signs and posters. As well, advertising on buses, benches, gas pumps and even public restrooms is in vogue today. Basically, any medium which provides an opportunity to target eyes and/or ears can be a venue for advertising we can use them to advertise Sepnil. Sales Promotion This is the last traditional component of the marketing communication mix that is discussed here as part of the marketing communication process. Sales promotion simply refers to purchase incentives that we provide our customer with. These can assume a number of forms including offering free goods or services, coupons and vouchers, gifts and prizes, discounts, samples, financial incentives, charitable promotions and any other value-add over and above our standard product or services. Here we can provide Sepnil at a discount, can supply them to doctors, surgeons some other professionals as a gift. That will create a relationship with them through them with others. Direct Marketing This marketing communication competency enables companies to reach out directly to consumers without intermediary channels such as those required for advertising. This component of the marketing communication process includes direct mail, catalogs, coupons and inserts, telemarketing, online marketing and television infomercials. Done correctly, Direct Marketing is extremely effective in the long run and allows for a targeted marketing approach to specific consumers to create valuable lasting relationships. We also can marketing Sepnil directly. We can contact with our target market direct mail, telemarketing, online marketing etc. reach the product to them. Public Relations This refers to how we handle our relationships and the flow of information with our various publics or the people who have a stake in or are affected by our business. This includes the general public, consumers, shareholders, employees, partners, competitors and the government. We have to provide sufficient information about Sepnil with our target market other stakeholders. We also have to reintroduce the product with a new idea that will make sure about the quality of the product. Personal Selling This is the most dreaded as well as the most expensive of all methods in the marketing communication process. It can be one of the most rewarding aspects of the marketing process, both personally and professionally. Just as with traditional marketing, successful selling begins and ends with the customer. The whole objective is to ascertain needs and create the best solution for customers. Along the way we build relationships and continue to gather information about how we can better serve customers which is our reason for being in business in the first place. Marketing Research Using research, we can identify the specific features benefits that our target market segments value. For this, we must go through two steps: * Make a focus group discussion on the market * Develop new ideas about the product. Focus Group Discussion A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. Here we also have conducted a research on some students who already have used Sepnil hand sanitizer. Figure: Focus Group Discussion ACTION PROGRAM We will carry out our marketing strategy through a variety of scheduled programs: * June: In this month, we can arrange a fair called â€Å"SQUARE TOILETRIES FAIR† comprising all products of SQURE TOILETRIES. By that way, when customers will come to see all products, this unfamiliar product, SEPNIL HAND SANITIZER, shall be noticed by them. Then they will be curious about the product, they use that firstly will be influenced by its smell. Then buy that. * July:  In this month,  National Tree Plantation Campaign, 13  will be sponsored by  Sepnil brand to create the social publicity among people. By using the name of  Sepnil Sanitizer  100,000 tree plants will be distributed to people to make them aware about importance of tree in our life. Mr. Amirul Alom will manage the project at planned budget of Tk. 1. 5  million and it will continue to the end of the  August. * August:  As this is the sacred month of Eid- Ul –Fitar ,the greatest religious festival of Muslims, reward packages will be announced for the distributors and retailers . Different types of gift items with the logo of  Sepnil Sanitizer, like: T-shirts, calendar, hand watch, umbrella, key ring, souvenir etc will be given to them to implement the marketing strategy successfully. This process will be motivating. Mr. Bapon Kumar Roy will be responsible for these activities at a planned cost of Tk. 1. 8  million. * September:  Free advising campaign against germ will be held by Sepnil Sanitizer. The campaign will be directed in large super stores and shopping malls of Dhaka, Chittagong, Rajshahi. Free product distribution campaign will be held in every renown shopping malls of Dhaka, Chittagong and Rajshahi and at every well known school and colleges. Figures: Pictures that will be shown at campaign against germ BUDGET Budget is the plan of an organization which is expressed numerically. Budgets serve two main purposes. One is to project profitability and the other is to help managers plan for expenditures, scheduling, and operations related to each action program. We would make a budget on the quarterly basis. Total first-quarter sales revenue for Sepnil Hand Sanitizer is projected at 2. 0 million, with an average wholesale price of 80 taka per unit and variable cost for per unit of 30 taka for unit sales volume of 30000. We anticipate a loss up to 1 million with a total cost of 3. 40 million taka. Break-even calculation indicates that Sepnil will be profitable if it exceeds the sales volume of 50000 early in the product’s next quarter. Our break-even analysis of Sepn il Hand Sanitizer assumes per unit wholesale revenue of 50 per unit, variable cost of 30 per unit, and estimated 1st quarter fixed cost of 2. 5 million. Based on these assumptions, the break-even calculation is: Break-even volume = 250000080 -30 = 50000 units CONTROL We have shown the marketing strategies and plans to increase the market sales as well as profit. We hope that by following those strategies the company can have the leading market position in the market. But achieving the market position is not enough, they also have to retain that position. And for that, they have to follow some specific controlling strategies. They can be as follows- Customer related controls: * They must survey the customers and know their attitudes about the product. * Helping the customers by providing after sales services. Informing the customers about the new version of their products, and their latest services. * And for that purpose they must keep their e-mail or other social networking ids. * They must give instruction about how to use that product and cautions while selling. * Listening their complaints and taking attempts to solve them. * Asking them what extra features they want in the product. Dist ribution related controls: * They must train the suppliers well so that they can serve the customer more efficiently. * They must be aware of the behavior of the suppliers with the customers. Chapter #4: CONCLUSION AND RECOMMENDATION In this report we have developed a sample marketing plan or Sepnil Instant Hand Sanitizer. Sepnil Instant Hand Sanitizer is a disinfectant product of Square Toiletries Ltd. At first, we have analyzed its current marketing situation and then we have found out the reasons of its having less demand i. e. , high price, targeted toward only one group, less advertisement and promotional activities, less attractive container, no augmented product. We have done a SWOT analysis on this product and then have prepared our objectives and issues. And then, according to the need of our country, we have developed some marketing strategies i. e. , market segmentation, target market, market positioning, product strategy, pricing strategy, distribution strategy, marketing communication strategy, marketing research, marketing organization, by adopting which we can increase the demand of this product. Chapter #5: BIBLIOGRPHY Book * Principles of Marketing by Philip Kotler Gary Armsrong Websites * www. squaretoiletries. com * www. wekipedia. com * www. assignmentpoint. com * www. scribd. com * www. slideshare. com

Emerging International Issues Within The Business Environment

Emerging International Issues Within The Business Environment SummaryIn order for companies to stay competitive in the global marketplace they need to understand the issues and differences in the international business environment. As businesses become more international they are faced with challenges such as cultural, legal, political, and economic differences within the countries they operate in. However, there are a few key emerging issues within the international business environment that go beyond the standard fundamental business practices which businesses should not ignore.The following paper will discuss some of those key issues within the international business environment. These issues include natural resource shortages, raising oil prices, and emerging violence activities. I chose these particular issues after examining some of current events and trends in the world and felt they will have a large impact on the way business is conducted internationally if they continue in the current trend. I will briefly explain each of these issues then tie them together to how it relates to the international business environment.English: Waterfalls are example for natural resour...Environment and Natural ResourcesThe world's ongoing population explosion has placed great strain on the world environment. This rapidly growing population, along with a move toward urbanization and industrialization, has placed significant pressure on natural resources. Deforestation, soil erosion, water pollution and land degradation continue to worsen and will begin hindering economic development in rural areas, while the rapid industrialization and urbanization in booming metropolises are straining the limits of municipal services and causing serious air pollution problems. (globalissues.org)Any comprehensive strategy for change in human demands on global resources must also address the ethical dilemma of our failure to meet the basic needs of more than a quarter of the Earth's present population. Shortage of natural goods will affect weaker me mbers of society, leading to social disorder. Although post-Cold War conflicts such as in Haiti, Somalia, Sudan,

Free Literature Review Full Text

Free Literature Review Full Text Free Literature Review Full Text This order was delivered to Allen Sutton, a fraudulent person from Elmont, New York. Beware of this customer! Literature Review: Would the Addition Psycho Education to Medication Management in Q Community Outpatient Setting By a Nurse Practitioner Yield Greater Medication Adherence in Adult Schizophrenic Patients A new achievement in medical science is the introduction of psycho-education for the people who live with psychological disturbance. This educates and trains patients in regards to various psychological disturbances such as schizophrenia, depression, anxiety, eating disorders, psychotic illness and personality disorders. Psycho-Education also helps in the treatment of physical illness by emphasizing on mental well being and positive thinking. Moreover this education is not only restricted to patients but their families as well. As said that mental well-being leads to physical well being as the brain in ones body controls and operates it. So it is very important to understa nd and treat the brain and its functions with utmost care. According to Kelly and Scott (1990) the theory of Psycho-education helps the patient and their families to be well acquainted with the patients condition, to understand their illness, strengths, weakness and the short term and long term causes and treatment for a better living. Moreover this theory helps the patients and their families to live normal lives, coping up and living with their psychological condition. One very common Psychological disorder is Schizophrenia. It is a condition of the brain where the patient lacks thought process and is emotionally unresponsive. Patient also suffers from hallucinations, delusions and has disintegrated speech and thinking. People with a condition this way have difficulties coping up with their social and professional life. People suffering from schizophrenia are a danger to them as they often have suicidal feelings submerged within, the society because of their negative yet sudden change in behavior, and barely can sustain basic needs of living. Dowrick (2000) noted that Schizophrenia in adults is a chronic disorder and the ratio of men suffering from it is more than in women and conditionally more severe in men than women.Individuals suffering from Schizophrenia might see or hear things that dont have an existence in real life. They speak and express in a confusing manner. Such individuals lose the power of recognition between the real worlds and imagine things that are irrelevant. Such individuals adapt fear and confusion within themselves thus, drawing themselves out from the activities of a daily life and also restrains them to act and behave in a normal way. Hence, according to Hollon, Thase and Markowitz (2003), it becomes difficult for them to move along the norms of the society endangering oneself and the society at large. Their behavior may vary from social withdrawal, hostility, suspiciousness, deterioration of personal hygiene, flat expressionles s stare, inability to express sorrow or joy, depression, inappropriate way of laughing or crying, insomnia, hypersomnia, irrational statements, loss of memory, lack of concentration, hyper reaction to criticism etc. Gutirrez-Maldonado and Caqueo-Urzar (2007) noted that adding Psycho-education to medication management would yield greater medical adherence in adult schizophrenic patients in a community outpatient setting by a Nurse Practioner as their treatment is very important as Schizophrenia is a very complex psychological disorder that is difficult to diagnose as Psychological experts have not been able to explain the root cause of it. In such cases Psycho-education helps the patients and their families to be educated about this illness. Moreover addition of Psycho-education to medication management would bring out much better results in regards to a cure for this illness as prescribed medication and its dosages could have side effects on the patients emotional responsiveness. Moreover, according to Larsen (2004), in terms of medication adherence in adult schizophrenic patients most of them have severe memory impairment and cognitive distortions and could even complicate the overall treatment plan as they could require multiple doses a day. The main area of focus of Psycho-education aims at teaching and/or educating the patient to increase his/her knowledge and the proper understanding of his/her illness and treatment respectively. It is proved that a patient with knowledge of his/her illness increases and enables the chances of getting cured faster and also helps in coping up with the medication, therapy and treatment in a much effective way. Studies Wheeler and Greiner (2003) and Picchioni and Murray (2007) prove that interaction between the patient and the doctor efficiently adds more value to the standard treatment and helps the reduction of possible relapse and hospitalization. Also Psycho-education improves compliances that are followed with medi cation and non-adherence to medication. It also promotes better social well being with proper functioning of social outcomes. Mostly Psycho-education emphasizes on a group where multiple patients share multiple areas of concern, thus making the schizophrenic platform global and so it can be addressed in a way that becomes more reactive yet informative and helpful for treatment. According to Hollon, Thase and Markowitz (2003) adult Schizophrenic patients have a very sociodemographic feature that makes their characterization of illness difficult to diagnose, since this is a condition that affects thoughts and behavior and is often termed as a chronic relapsing psychotic illness. These features also include comorbidity and often have side effects of the medicational features. Nearly one out of five patients experiences some of the symptoms. Another 20% experience worse of these symptoms; in the remaining 60%, the symptoms become even more chronic and even leads to hospitalization. A s such, in these cases family administration, support and encouragement is highly recommended. Gutirrez-Maldonado and Caqueo-Urzar (2007) noted that Psycho-education characterizes treatment with the collaboration of prescribed medication including a systematic study of the relation between the Physician and the patient is intervened by different studies and reinforcement of mental education, skills training, memory enhancement, and anger management. Psychologists encounter Schizophrenic patients quite often and they encourage services that rely less on medicines and more on long-term therapy that includes counseling, advocacy, group discussions, behavioral social skills training, family education, counseling and therapy. These special trainings come in various forms. According to Larsen (2004) many community based groups conduct informal interactions to help to understand the patients unique and specific behavior and implement their skills for overcoming obstacles that interrupt a normal life. Treatment for schizophrenic patients through prescribed medication and therapy only diagnosis and focuses the presence of psychological symptoms and does not necessarily classify the characteristics of social construction of recovery such as hope, faith, belief, self identification, social well being and empowerment. Over whelming evidence, by Wheeler and Greiner (2003), proves that antipsychotics can be effective for treating certain symptoms of Schizophrenia. This antipsychotic medication needs strict medical adherence as, if not adhered as prescribed; it may increase the risk of a relapse. It is often found that most people suffering from Schizophrenia, medication adherence is often poor and most of them discontinue medication after a short period assuming that it is not required anymore; nonetheless this causes serious consequences. Studies review that approximately one-third of the patients with schizophrenia, suffer from medical non-adherence. These patients als o outlook nearly 1-10 days of oral antipsychotic therapy which nearly doubles the risk of hospitalization. Picchioni and Murray (2007) noted that non-adherence of these medications may increase the risk of hospitalization with a possible relapse due to the gaps in prescribed medication doses. It has also been discovered by researchers that individuals with an education about their illness are less hospitalized than that of individuals who are only on prescribed drugs with non-adherence in regards to it. Another factor that adds to medical non-adherence in regards to schizophrenic patients is that the patients do not attend their appointment with regards to their therapy. Individuals who are not regular and do not keep a track of their outpatient appointments post-hospitalization become non-adherent to prescribed medications and this way it slowly but surely becomes critical in the outcome of Schizophrenia in adults. Hollon, Thase and Markowitz (2003) noted that community based o utpatient treatment centers offer services to individuals those have issues at adjustment at home, work, society or even more complex psychological disorders such as depression, stress-related conditions, anger, anxiety, loss of memory, diversion of attention etc. Studies have reviewed that the common clinical practice for the treatment of Schizophrenia in Adults were not very effective and Non-adherence to these clinical therapies and prescribed medication increased at an alarming rate. The view of a broader treatment proved successful and an array of support from Community Based Services and Rehabilitation Centers offering a wider and even more effective treatment for the mentally ill started flowing in. Studies by Larsen (2004), Wheeler and Greiner (2003), and Picchioni and Murray (2007) also reviewed those individuals with the knowledge of their illness yielded greater results in treatment. The demand for more professionals with the knowledge of Psychotic illness increased wit h Nurse Practioners to broaden their scope of knowledge with Psychiatris Studies. With a collaboration of Psycho-education and medication management under the supervision of Nurse Practioners proved successful and efficient. According to Gutirrez-Maldonado and Caqueo-Urzar (2007), Psycho-education is intervened by the patients interaction with their peers and it is proved that this helps individuals and their families to gain a lot of crucial and important information about the illness. This also involves motivation and interpersonal support from peers. Here, a patient is given full opportunity to express thoughts, concerns and raise questions. It is important to make the patient realize that the illness suffered, is worldwide. Psycho-education helps an individual to absorb a lot of information that helps to potentially grow and change and also makes an individual more tolerant in nature. Psycho-education relates to practical and concrete problem solving issues including social challenges faced everyday that help to develop independent living skills and achieve specific goals. The aim of all of Psychological Disorder treatment and therapeutic intervention lies in the boosting of empowerment of the patient and his/her families. In this intervention an individual is treated with an utmost positive care to encourage and boost ones confidence in order to face and tackle their Psychological disorder. Psycho-education intends to educated all individuals about their Psychological disorder along with the different other types around. A comprehension of the background and its available treatment is always very important for an individual. Through this, as per Hollon, Thase and Markowitz (2003), individuals and their families accept the illness and cope with it in a very effective manner. A variety of self-development programs are conducted for the patient and their families such as Behavioral therapy, Problem-Solving training, Communication training and Family th erapy etc. There is a huge relation in the collaboration of medicines, Therapy and Psycho education and proven to be effective due to the fact that medicines such as Antipsychotic drugs help to reduce Neuro-functional disorders that results in formation of disciplined orders and understanding and Psycho-educational therapies helps in coping up strategies for a normal living. According to Picchioni and Murray (2007),Psycho-education as an addition to medication management is a much better way of monitoring a patients well being with proper scheduling of medication by avoiding drug interactions and introduction to general prescribed medication. Medication management aims at appropriate use of medicines and drugs that would not cause complications in the longer run. A collaboration of Psycho-education with Medication management would introduce various support and care from individuals, the community, psychiatrists, social workers and experts. A community outpatient uses day centers, h ospitals and rehabilitation centers to refer to different Psychological professionals to cure their psychological illness. Such is a success, Wheeler and Greiner (2003) notes, if Psycho-education is introduced in a community outpatient setting with help from a Nurse Practioner, as a Nurse Practioner can treat physical and mental conditions through various methods of additional education and training through comprehending the patients history, by advising physical examination and various tests. The Nurse Practioner can also diagnose and then provide appropriate treatment for the patient which includes prescribing medication. A Nurse Practioner can yield much better results with the help of Psycho-education than of a simple medication adherence as it only monitors the course of therapy with regards to medicines, its prescription, discontinuation and proper dose of the medicine whereas Psycho-education refers to educate and aware the patient and their families about the illness. This helps in a greater understanding of the situation and to deal with it accordingly in alliance with medication. As mentioned that it aims at the psychological well being of a person that builds the ambience of living. Since a Nurse Practioner also serves as a primary health provider, it would yield in a greater result if Psycho-education is added to medication management. The main focus of this addition is individual care of the condition and effects of the patients illness. According to Larsen (2004) educating patients about their health is very important and psycho-education helps and encourages them to make choices for a healthy living and to prioritize well being. There are different aspects of Psycho-educational programs and they have different characteristics depending upon the type of psychological disorder. Most of the individuals who suffer from schizophrenia, also suffer from diversion of attention, lack of concentration and memory loss. According to Gutirrez-Maldonado and Caqueo-Urzar (2007) Psycho-education significantly highlights the practice, feedback, presentation and discussion to enhance the strength of these problems. A Nurse Practioner can yield greater medical adherence in regards to a community outpatient setting in adult schizophrenic patients as the Nurse Practioners role is broad and deals with different mental health issues at outpatient clinics, primary care units, private therapy practices, community health centers and hospitals. A Nurse Practioner also specializes on focusing on genetic psychiatry to understand the history of illness and to conduct various physical and psychological tests. Hollon, Thase and Markowitz (2003) noted that a Nurse Practioner has a proven role in the treatment of chronic schizophrenia with anti psychotic medication and remedial approaches such as training, exercise, educating of residual symptoms. There is also evidence about Psychiatric Nurse Practioners in the community and their effectiveness in regards to supervision of schizophrenic patients. Many Nurse Practioners combine therapy and treatment in an assertive community program that aims to reduce relapse and hospitalization. The techniques include developing trust; normalizing, enhancing the skills to coping with strategy, practical theory and reality testing, work along dysfunctional affective and behavioral attitude towards psychotic illness. This not only helps in an enhanced response to the therapy but also yield results faster. Langdon (1994) noted that the use of Psycho-education and medication together aims at a higher recovery rate of patients suffering from Adult Schizophrenia with a Nurse Practioner being an active part of the recovery process as Nurse Practioners are highly trained professional in the field of both physical and mental health. Psychiatric Nurse Practioners are well trained in the medication management of Schizophrenic Patients. Many Psycho-educational professionals and groups have proved to br ing dynamic effect in behavioral changes in the case of acute and post-acute adult schizophrenic patients. This is one of the major reasons Psycho-education is derived as a modern tool for a useful collaboration of bringing out the potential of independency within the individuals and their families. This also forecasts the future of professional constituency for Psychological disorders as well as it will open up arrays into specific form of Psychotherapy. Psycho-education, in accordance to Gruber (2002), in the form of an obligatory-exercise program, should be made available to all patients suffering from a schizophrenic disorder and their families. Psycho-education goes deep down into current conceptions, methods and practice. Carefully, under the support, supervision and accompaniment by a Nurse Practioner, the empathic and socially enduring therapeutic attempt must be strong, stable and sustainable, despite altering the ambience around. With such an approach, psychological prin ciples and standardized procedures must be valid while interacting with an adult schizophrenic patient. It is also very important to keep in mind that the patients with Psychological disorder such as Schizophrenia may behave and or react unexpected with an illogical reaction, which could be due to the altered psychological state of mind of the surrounding ambience. According to Baldo (1993), introduction of Psycho-education does not intend to stop or challenge the continuation of other behavioural therapy when dealing with Psychological Illness and in this case Adult Schizophrenic Patients. It is a subsequent and complementary strategy of treatment where not only the patients, but their families and relatives too which is optimal in respect to their illness. Psycho-education sets general courses that will yield greater and higher success rates in the treatment that will help in long-term coping and adjustments. With the help of Nurse Practioners who are well-established profession als, it is absolutely possible to draw out a successful concept which shelters the different and specific needs of the adult schizophrenic patients and at the same time restoring their resources. Nathan and Gorman (1998) noted that the addition of Psycho-education to medication management in community outpatients settings by a Nurse Practioner and its effectiveness with that of yielding greater medication adherence in adult schizophrenic patients would definitely become a global concept of treatment in many hospitals, rehabilitation centres and clinics. As far as its research goes, there is a huge amount of proven studies done which proves the effectiveness of the concept of Psycho-education with the combination of antipsychotic drugs in the treatment of Schizophrenia in adults. A greater result was even proved and shown with regards to medical adherence in schizophrenic patients with regular visits under the supervision of Psychiatric Nurse Practioners. A greater difference can be yielded out if Psycho-education is introduced with regards to the treatment of all Psychological disorders. This also helps to create a mass awareness of the existence of such psychological disorders and the proper attitude to produce towards an individual suffering, moreover giving an effective social boost that helps an individual to cope easily and to carry on with a normal life. References Baldo, J. (1993). Selective attention in patients with schizophrenia and non-schizophrenic subjects. Berkeley: University of California. Dowrick, C. (2000). Problem Solving Treatment And Group Psychoeducation For Depression: Multicentre Randomised Controlled Trial. British Medical Journal, 321(7274), 1450-1454. Gruber, SA. (2002). Stroop performance in schizophrenic and bipolar patients: an fMRI study. New York: Tufts University. Gutirrez-Maldonado, J., and Caqueo-Urzar, A. (2007). Effectiveness of a Psycho-Educational Intervention for Reducing Burden in Latin American Families of P atients with Schizophrenia. Quality of Life Research, 16(5), 739-747. Hollon, SD., Thase, ME., and Markowitz, JC. (2003). Treatment and Prevention of Depression. Psychological Science in the Public Interest, 3(2), 39-77. Kelly, G., and Scott, JE. (1990). Medication Compliance and Health Education among Outpatients with Chronic Mental Disorders. Medical Care, 28(12), 1181-1197. Langdon, R. (1994). Schizophrenic symptoms: dissociable deficits of self/other awareness in the normal cognitive system of consciousness. Boston: Macquarie University. Larsen, JA. (2004). Finding Meaning in First Episode Psychosis: Experience, Agency, and the Cultural Repertoire. Medical Anthropology Quarterly New Series, 18(4), 447-471. Nathan, P., and Gorman, J., (1998). A guide to treatments that work. London: Oxford University Press. Picchioni, M.M and Murray, R.M. (2007). Schizophrenia. British Medical Journal, 335(7610) 91-95. Wheeler, K., and Greiner, L. (2003). Integrating Education and Resear ch in an APRN Mental Health Services Program. Journal of Community Health Nursing, 21(3), 141-152.

Theory into Practice Assignment Example | Topics and Well Written Essays - 7000 words

Theory into Practice - Assignment Example ical Limited are considered; one of which have adopted successful CSR strategies while the other could not succeed in devising relevant CSR strategies in Indian pharmaceutical industry. With the beginning of internalization and globalization, the operation in modern day business has transformed to a great extent (Asongu, 2008). The phenomenon has brought in excessive competition and complexity in the business environment; this has challenged the managers and board of directors of well-known companies to measure its overall performance in the competitive industry. Because of globalization and internationalization, the managers and boards has to track the changes that have taken place in the external environment. In order to develop a un-interruptive business environment for the companies, the managers have undertaken several Corporate Social Responsibility (CSR) activities (Boeger, 2010; Birch and Moon, 2008). These activities have helped them to deal with the complexities that dominate the external business environment and also balance the interest of the stakeholder so as to maintain the equity investments (Birch and Moon, 2008). Over the past few decades, CSR activities have occupied a significant place in every industry across the world. The CSR activities have the capability to enhance value of the firm (Servaes and Tamoya, 2013). The project takes into account pharmaceutical industry, which is a well regulated industry. The company that is considered for case study is GlaxoSmithKline Plc. The CSR activities undertaken by GSK are discussed in the project and it is also compared with its competitors. The main motivation behind choosing the topic is to acquire in-depth knowledge regarding the companies who undertake CSR activities and explore the concept more precisely so as to examine the challenges that are related to CSR. The global pharmaceutical industry is threatened by the rule and regulations as a result it is very interesting to know how the